The Waffle Mindset

Revolution in performance innovation can come from the most unlikely of places – never truer than a track coach watching his wife use a waffle iron sparked an experiment that changed sport forever. When your company owes so much to this perspective, it becomes inherent to it – to never stop breaking the mold in pursuit of better, for both ourselves and our industry. 50 years on, the butterfly effect of Bowerman’s creativity not only continues to inspire innovations in product from sustainability to design, but validates every crazy thinker and tinkerer in their efforts.