Keep on Kicking

AXA. Sponsor of the Women´s Eurocup 2025. They wanted a piece that would speak to all women football players, professionals or not. We gave them not only that, but a campaign that spoke to all women, regardless of the sport they play. We focused on resilience playing the sport, as women often stop practicing them in key moments in their lives, such as adolescence, over their first periods, pregnancies, or age.